Our New Philosophy
Musing Your Journey ®
We are unfolding our new philosophy by unveiling a new way of travelling.
We value the splendor of the mystical nature that is unified with our local myths – the 12 Olympian Gods and the 9 Muses. An enigmatic and mysterious atmosphere embraced with curiosity, imagination and tales which have invoked human creation & excellence for centuries.
Our philosophy will be emerging all year round through indoor & outdoor activities, our reputable creative cuisine and organic farm products.
Musing Your Journey ®
Muse: A Greek origin word, connected with the 9 Muses and our region's cultural background
Meaning: the process of immersive pondering about something for a time, a state of dreaming and inspiration.
Purple is the color connected to the 9 Muses and especially Calliope, the most important of all - a personification of poetic creativity and inspiration. It is also considered as the color of imagination, mindfulness and spirituality.
In an organic farm full of lavender fields, purple perfectly unifies the hotel's identity with the natural environment.
Parnassius Apollo butterfly & the Journey of transformation
The monogram KB [ < Ktima Bellou] reveals the shape of a butterfly and Ancient Greeks regarded the butterfly as the personification of one's soul (psyche). The butterfly has become a metaphor for transformation, hope and new beginnings across cultures. A symbol of rebirth & resurrection and the inner transformative journey that travelling can achieve.
Parnassius Apollo butterfly was symbolically selected, as Apollo, god of music, art and harmony was also known as Musagetes, Leader of the Muses.
H&T Beyond Tourism, Yannis Michaelides, Project leader
Brand identity study, branding strategy, new slogan, brand delivery action plan, color selection, brand visual logo & brand manual directions, music brief, brand execution
Range Left, London UK, Art creative agency
Brand visual logo & applications
Ktima Bellou, Afroditi Bellou, Managing Director
Our philosophy has been presented at UC Berkeley (March 2022) and at the National Music Library of Greece (Athens Concert Hall) by Yannis Michaelides.